Study of Integrated Living Learning Programs
The National Commission on Asian American and Pacific Islander Research in Education (CARE) asked us to develop a digital presence for their organization. From Logo design to Web Space, we designed a presence that would reach and engage their very broad and diverse audience. They’re main request was to have a space where students, practitioners, academics and policy makers could come and find resources and participate in the conversation about Asian American and Pacific Islander causes in the academic sphere. CONTINUE TO SITE >>•Web Design•Logo Design•Web Animation
The Study of Integrated Living Learning Programs (SILLP) from NYU needed a digital presence and brand identity. Working together with their team, we designed an interactive online space and launch pad for their audience to participate in an online survey. Utilizing web animation, infographics and social media strategy, we developed a website their community could come to for information and support. We have developed the site with the intention to grow and continue to change over time as the needs of the project change throughout the different phases of the study. CONTINUE TO SITE >>• Web Design• Web Animation• Infographics
The UndocuScholars Project from UCLA, needed a space where their target Audience (18 – 29 year old undocumented, undergraduate students) could find information about the study, connect with other community members and take an online survey about their experience. This project utilized Chpt1’s expertise in a 360egree spectrum; web/graphic/video design and CONTINUE TO SITE >>• Digital Media Strategy• Web Design• Web Video• Info-graphics• Social Media Strategy
DESIGN / BRANDING
Every project needs a strong visual identity. A logo or a brand aesthetic can communicate so much information to the audience. When we begin working with a new client, we determine who the audience is, how to reach them and what the take away is from the content we produce. With the National Commission of Asian American and Pacific Islanders Research in Education, we went through several iterations of a logo design until we found the right one for their audience of Policy Makers, Practitioners and Students.
WEB DESIGN • INFOGRAPHICS • WEB VIDEO • WEB ANIMATION • SOCIAL MEDIA • DESIGN / BRANDING
Disseminating compelling statistics can be difficult. With a fully illustrated infographic, a research group can showcase the most compelling data to peak their audiences attention and have a dramatic impact on the observer. Sound Art, a nonprofit teaching rock music in undeserved schools in Los Angeles Unified School District needed a way to showcase the need for their program to potential donors and supporters. This infographic not only explains what Sound Art does, but also explains the need for the work they are doing. Additionally, UndocuScholars wanted a way to tell a compelling story and affect their audiences feelings about the known data on undocumented college students. This infographic weaves a compelling narrative while minimizing a reliance on pure textual storytelling.
Web animation is an audience engager! Studies show immediate movement on a web page, draws the audiences’ eyes to the content and they will view it three times longer than a static image. Animating data allows for a more complex narrative to be told, also it's more entertaining and compelling! The National Study of Integrated Living Learning Programs asked us to tell the entire story oftheir project in three sentences, but to make sure we to engaged the audience immediately. We designed this full illustrated motion graphic to meet their needs. And it worked out pretty well!
If you want an audience to pay attention, you need to have something for them to engage with. In today’s digital world, content is king. We develop and design a social media strategy that is in-line with out clients needs and produce content to fuel that strategy. For the Undocuscholars Project, we needed to engage an audience that was living in the shadows. We developed content that would meet the the undocumented undergrads where they were at, engage them and build a sense of trust with them. As the audience grew, the social media impact grew as well. The project secured enough participants to be a success and the content we produced reached audience members in all 50 US states, (even Europe, Central & South America and Africa!)
Many clients ask us to develop a website to use as a home base for their recruitment and outreach efforts. The National Study of Integrated Living Learning Programs asked us to develop a digital presence where future participants could learn about the project and see if they qualified to participate. Additionally, it would serve as a portal for participants to actually connect with the SILLP team to register themselves in the project. A website allows you to have complete control of your story and your audiences experience.
Web Video is the leading form of content audiences consume while interacting in the digital sphere. We offer a fully customizable video production unit that can tell the stories text on a page simply can’t. Sound Art, a nonprofit teaching rock music in undeserved schools in Los Angeles Unified School District, needed a way to bring the experience of a Sound Art class out of the classroom and into the awareness of potential donors. The music, the movement the energy simply couldn’t have been captured in a blog post or a mass email. This video allowed the audience to experience that joy for themselves and go inside the classroom without leaving their own home.